Tourism & Economic Response

Live Publication

Family Tourism Can Boost Industry Savaged by COVID-19

Family Tourism Can Boost Industry Savaged by COVID-19

Family Tourism Can Boost Industry Savaged by COVID-19

Malay Mail

Published •

Publisher •

Malay Mail

Malay Mail

Reading Time •

6 min

Policy Themes •

Tourism Policy • Domestic Demand • Economic Recovery • COVID-19 Response • Malaysia

Tourism Policy • Domestic Demand • Economic Recovery • COVID-19 Response • Malaysia

Publication ID •

TPC-2020-0311-004

Live Publication

First Published •

Last Archive Review •

Developed during the earliest phase of the COVID-19 economic shock, this analysis advanced domestic and family tourism as an immediate stabilisation strategy for Malaysia’s tourism economy, supported by targeted relief for accommodation providers, travel operators and tourism-linked businesses.

Why It Still Matters

Domestic tourism remains an important resilience lever when external demand is disrupted. This publication continues to inform discussion of tourism recovery, household demand and targeted support for businesses operating across accommodation, travel and transport ecosystems.

Preserved by The Policy Collective Publications Archive.

Overview

Citation

Archive Information

Publication Details

Publisher

Malay Mail

Publication Date

Publication Type

Policy Commentary

Category

Tourism & Economic Response

Author(s)

Alissa Azizi & Jamari Mohtar

Pages

Online

Language

English

English

Archive Status

Live Publication

Tags

COVID-19

Economic Response

Domestic Tourism

Family Tourism

Tourism Policy

Economic Recovery

Fiscal Relief

SME Support

Hospitality

Travel Industry

Malaysia

Malay Mail

EMIR Research

Policy Commentary

Historical Publication

Academic Citation

Research Impact

Tourism Recovery

Planning Malaysia

Citation

Mohtar, J., & Azizi, A. (2020, March 11). Family Tourism Can Boost Industry Savaged by COVID-19 Outbreak. Malay Mail. Republished and archived by EMIR Research.

Archive Note

This publication has been preserved within The Policy Collective Publications Archive as part of the author's verified body of published work. The original publication remains the primary source while this archive maintains a permanent institutional record for research, professional reference and historical continuity.

Recognition

Published during the opening phase of the COVID-19 economic disruption, this article contributed to Malaysia’s early policy discourse on protecting tourism activity, sustaining domestic demand and supporting tourism-linked businesses. Its recommendations included a stronger domestic-tourism strategy, property-tax relief for licensed accommodation providers, licence-fee waivers for tourism operators, integrated transport-and-accommodation packages and repayment relief for tourism transport services. Do not state that the Malaysian Government formally adopted the article or commissioned its recommendations unless documentary evidence is added later.

Archive Information

Originally published by Malay Mail on 11 March 2020 while the authors were members of the EMIR Research team, this article examined the immediate economic damage facing Malaysia’s tourism, retail and aviation sectors during the early COVID-19 outbreak. The analysis proposed redirecting demand toward domestic and family tourism while reducing operating pressure across accommodation, travel services and transportation. It is preserved as part of the author’s early published work on Malaysia’s COVID-19 economic response.

Academic Recognition

Cited in Subsequent Research

This publication contributes to policy scholarship on domestic travel, tourism resilience and household demand during periods of economic disruption.

Ahmad Harnaini@Abdullah, N. H., A Jamal, S., Amir, A. F., Othman, N. Z., & Mat Som, A. P. (2024). The Moderating Influence of Domestic Traveler Perceived Risk in Family Tourism. Planning Malaysia, 22(34). https://doi.org/10.21837/pm.v22i34.1638

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