Tourism & Economic Response
Live Publication
Malay Mail
Published •
Publisher •
Reading Time •
6 min
Policy Themes •
Publication ID •
TPC-2020-0311-004
Live Publication
First Published •
Last Archive Review •

Developed during the earliest phase of the COVID-19 economic shock, this analysis advanced domestic and family tourism as an immediate stabilisation strategy for Malaysia’s tourism economy, supported by targeted relief for accommodation providers, travel operators and tourism-linked businesses.
Why It Still Matters
Domestic tourism remains an important resilience lever when external demand is disrupted. This publication continues to inform discussion of tourism recovery, household demand and targeted support for businesses operating across accommodation, travel and transport ecosystems.
Preserved by The Policy Collective Publications Archive.
Overview
Citation
Archive Information
Publication Details
Publisher
Malay Mail
Publication Date
Publication Type
Policy Commentary
Category
Tourism & Economic Response
Author(s)
Alissa Azizi & Jamari Mohtar
Pages
Online
Language
Archive Status
Live Publication
Tags
COVID-19
Economic Response
Domestic Tourism
Family Tourism
Tourism Policy
Economic Recovery
Fiscal Relief
SME Support
Hospitality
Travel Industry
Malaysia
Malay Mail
EMIR Research
Policy Commentary
Historical Publication
Academic Citation
Research Impact
Tourism Recovery
Planning Malaysia
Citation
Mohtar, J., & Azizi, A. (2020, March 11). Family Tourism Can Boost Industry Savaged by COVID-19 Outbreak. Malay Mail. Republished and archived by EMIR Research.
Archive Note
This publication has been preserved within The Policy Collective Publications Archive as part of the author's verified body of published work. The original publication remains the primary source while this archive maintains a permanent institutional record for research, professional reference and historical continuity.
Recognition
Published during the opening phase of the COVID-19 economic disruption, this article contributed to Malaysia’s early policy discourse on protecting tourism activity, sustaining domestic demand and supporting tourism-linked businesses. Its recommendations included a stronger domestic-tourism strategy, property-tax relief for licensed accommodation providers, licence-fee waivers for tourism operators, integrated transport-and-accommodation packages and repayment relief for tourism transport services. Do not state that the Malaysian Government formally adopted the article or commissioned its recommendations unless documentary evidence is added later.
Archive Information
Originally published by Malay Mail on 11 March 2020 while the authors were members of the EMIR Research team, this article examined the immediate economic damage facing Malaysia’s tourism, retail and aviation sectors during the early COVID-19 outbreak. The analysis proposed redirecting demand toward domestic and family tourism while reducing operating pressure across accommodation, travel services and transportation. It is preserved as part of the author’s early published work on Malaysia’s COVID-19 economic response.
Academic Recognition
Cited in Subsequent Research
This publication contributes to policy scholarship on domestic travel, tourism resilience and household demand during periods of economic disruption.
Ahmad Harnaini@Abdullah, N. H., A Jamal, S., Amir, A. F., Othman, N. Z., & Mat Som, A. P. (2024). The Moderating Influence of Domestic Traveler Perceived Risk in Family Tourism. Planning Malaysia, 22(34). https://doi.org/10.21837/pm.v22i34.1638
Archived Publication
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